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Principles
McDobet's FMS
1. Price Performance
YES
2. Innovation Hybrid
NO
3. Scale of Operation
4. Sustainable Development: Eco Friendly
5. Identifying Functionality
6. Process Innovation
7. Deskilling of Work
8. Education of Customers
9. Designing for Hostile Environment
10. Interface with Customer
11. Distribution and Accessing the Customers
12. Challenge Conventional Ideas
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